Skip to content
Sebastian.Gebhardt

Andrea

AI Consumer Simulation for Marketing

The simulation marketing was missing: a 100,000-person synthetic society, creative auditing and Bayesian attribution in one system.

In production · 8 brandsuseandrea.com ↗
100,000 synthetic respondents · a focus group convenes in seconds
Synthetic respondents
100K
Brands in production
8
Modules
30+

The problem

Marketing decides on intuition what engineering already learned to decide with data. Focus groups are slow and expensive, research arrives late, and traditional attribution can't survive a board asking why.

How it works

Andrea runs a 100,000-respondent synthetic society built for Latin America. On top of it: focus groups with real group physics, an auditor that scores creative before money is spent, and Bayesian attribution over actual sales. Research, production, intelligence and performance in one system.

What it does

  1. 01

    Synthetic society

    100,000 synthetic respondents for consumer research on demand, without recruiting a panel.

  2. 02

    Creative auditor

    Scores creative before media spend. One piece jumped from 42 to 72 points in a single iteration.

  3. 03

    Bayesian attribution

    Attribution over actual sales, not clicks — built to answer board-level questions.

Related projects

Last updated: August 2026

Run a retail operation and recognize the problem? The advisory side of this work lives at Menlo & Oak — and you can always write to me directly.

Advisory version All projects