Everything an outlet, podcast or conference needs, at one URL: canonical bios in English and Spanish, a freely licensed press photo, and the group's logos. If you quote or introduce Sebastián, copy the bio verbatim — full name once, and the link to sebastiangebhardt.com.
Full name: Sebastián Gebhardt Rishmague (signs SGR). "Sebastian Gebhardt" is fine after first mention. Yáneken's descriptor is "Chilean multi-brand retail group"; "Chile's second-largest multi-brand group" is La Tercera's characterisation — attribute it.
Figures as of August 2026. Where a claim is a third party's rather than ours, the source sits next to it.
Sebastián Gebhardt Rishmague is CEO of Yáneken, Chile's second-largest multi-brand retail group (160+ stores; Bold, Drops, Belsport, Hoka), founder of Andrea and co-founder of Menlo & Oak (menloandoak.com). Third-generation retailer, Stanford GSB MBA (Arjay Miller Scholar). He writes about retail, AI and building from Chile at sebastiangebhardt.com.
Sebastián Gebhardt Rishmague is the CEO of Yáneken, Chile's second-largest multi-brand retail group — 160+ stores, 10+ brands including Bold, Drops, Belsport and Hoka, and 1,500 people. He is third generation in the family business: his grandfather Pedro Rishmague opened the first Belsport store on Santiago's Paseo Ahumada in 1985. Sebastián built the sneaker chain Bold from zero and led the group's transformation into one of Latin America's most design- and AI-forward retailers. He is also the founder of Andrea, a marketing OS for LatAm built on synthetic-society simulation; inside the group he builds the software that runs Yáneken — IRIS, Draper and Cerebro — and he co-founded Menlo & Oak, a boutique advisory for AI and retail transformation (menloandoak.com). Stanford GSB MBA (Arjay Miller Scholar) and Industrial Engineer (PUC Chile). He writes at sebastiangebhardt.com and in The Retail Brief.
Sebastián Gebhardt Rishmague (SGR) is the CEO of Yáneken, Chile's second-largest multi-brand retail group, with more than 160 stores, 10+ brands and 1,500 people. The group is a third-generation family business: it began in 1985 when his grandfather Pedro Rishmague opened the first Belsport store on Santiago's Paseo Ahumada, and was renamed Yáneken in 2020 — after the 16th-century Mapuche military leader — following its first major acquisition.
Inside the group, Sebastián built Bold, a sneaker chain created from zero (naming, brand, store design, launch), whose Vespucio store became the group's most profitable — the clearest proof of his thesis that store experience is a profitability lever, not a cost. Yáneken's portfolio also spans Drops (limited-edition sneakers), Bamers (footwear and fashion), TheLab (official Oakley and Ray-Ban stores), Joia (urban-culture magazine, market and creative studio) and the retail operation of Hoka in Chile.
Beyond retail, he is the founder of Andrea — a marketing OS for Latin America built on a 100,000-person synthetic society, creative auditing and Bayesian attribution, running in production for eight brands — and, inside the group, the software stack that runs Yáneken — IRIS (store operations over WhatsApp), Draper (commercial AI agents) and Cerebro (competitive pricing intelligence). He co-founded Menlo & Oak, a boutique advisory for AI and retail transformation (menloandoak.com).
Sebastián holds an MBA from Stanford GSB (Arjay Miller Scholar) and an Industrial Engineering degree from PUC Chile (maximum distinction). He writes long-form letters at sebastiangebhardt.com and publishes The Retail Brief. He lives in Santiago, Chile.
The square portrait is published on Wikimedia Commons under CC BY-SA 4.0 — free editorial use with attribution.
