Letters
Letters.
Long-form essays on what I learned from inside. Not blog posts — pieces written to last, on family, third generation, retail, and building from Chile. Published only here.
- 01 · Jun 20, 20264 min · essayThe Retail Brief
I paid happily.
Disney, the Mickey ice cream, and the one margin no bank can copy: how you make people feel.
- 02 · Jun 18, 20266 min · essayThe Retail Brief
Cyber is eating itself.
How we train our own customer to never pay us full price again.
- 03 · Jun 6, 20262 min · essayThe Retail Brief
It chose to earn less. And that's why it earns more.
The Costco paradox, in three operating rules that have worked for 40 years.
- 04 · May 21, 20268 min · essay
Why I came back.
BCG, Belsport, Stanford. Why I stopped wanting to leave.