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Sebastian.Gebhardt
Retail, executed

Experience isn't decoration. It's the lever.

Facades, activations, kiosks, windows — and the content that carries them beyond the mall. Designed and executed in-house. This is what that conviction looks like when it ships: the new Bold at Mallplaza Los Dominicos, the Drops flagship, and the formats around them.

See Yáneken
Bold storefront — yellow grid facade in full sun
Bold · the facade as a brand asset
The operation behind it
stores
160+
brands
10+
people
1,500

Third-generation family retail, run from Santiago — every store an argument that world-class retail can be built from Chile.

Los Dominicos · opening in bloom
Sneakers displayed among cherry blossoms at Bold Los Dominicos
K-pop opening · Los Dominicos
Window display with desert rock installation and mannequins
Windows · seasonal sets
Drops · narrated by SGR
Drops · launch day
CGI · product content
Yellow Bold kiosk with caps, merch and neon hangul
Kiosk · pop-up format
Suspended yellow Bold logo frame over the store floor
The Bold frame · in-store