Long conversations — the spoken version of what I write. Real AI deployment, retail from the inside, and what it means to operate from Chile.
WhatsApp automation across 160+ stores, apps built with AI, synthetic consumers for market research, and the autonomous agents that will shop on our behalf. Concrete cases, no slideware.
How we're turning a traditional third-generation retail company into an operation that genuinely leans on AI — an operator's-eye conversation about deciding not to fall behind.
Before sneakers became culture, there was already a store that understood them. The Bold origin story — and the holding that grew around it.