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Sebastian.Gebhardt

Cerebro

Competitive Pricing Intelligence for Retail

Pricing decisions with the market in view: official prices, competitors and data quality for three business units on a single risk table.

In production · internal
SKUSAPSTOREFRONTSTATE
·····$ ···$ ···OK
·····$ ···$ ···OK
·····$ ···$ ···GAP
·····$ ···$ ···OK
·····$ ···$ ···OK
Daily verification · SAP against storefront, with evidence
SAP vs. storefront checks
Diaria
Business units
3
Prices with evidence
100%

The problem

In multi-brand retail, the published price and the system price drift apart silently — and every product exposed at the wrong price costs margin. Watching competitors on top of that, by hand, doesn't scale.

How it works

Cerebro centralizes official and competitor prices with source-level evidence, verifies SAP against the storefront daily, and catches exposed products before they cost margin. It covers the three units: eyewear, Belsport and Bold.

What it does

  1. 01

    Daily verification

    SAP against the storefront, every day — gaps get caught before a customer finds them.

  2. 02

    Source-level evidence

    Every competitor price keeps its evidence: where it came from and when.

  3. 03

    One risk table

    All three business units in one view, ordered by what's costing money today.

Deployment scope

Internal, in production across three of the group's business units: eyewear, Belsport and Bold.

Related projects

Last updated: August 2026

Run a retail operation and recognize the problem? The advisory side of this work lives at Menlo & Oak — and you can always write to me directly.

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